I read a post today which made me realise that, in my struggle with blogging, I was not alone. As I wrote a comment on the post, the idea for this article took shape in my head.
When I first started a blog, I knew nothing about blogging. I thought it was all about putting your thoughts out there for people to find and read, like or dislike. The most important thing was to create quality content. But my understanding couldn’t be further from the truth.
I have been actively blogging for a couple of months now. Yes, I know I shouldn’t be complaining after such a short time. I still don’t know much about blogging. But I’ve learnt some lessons.
The hardest thing about blogging isn’t the content. At least, this is true for me.
The first challenge is getting people to your blog. I began by searching for blogs with like-minded content. I invited their authors to look at my blog and share their opinion. I realised, albeit a little late, that tags make a big difference. I have not mastered the art by any means. But, I am making steady progress.
The second is to get people to read it. My blog hardly gets visitors. I used to rejoice when people liked my post. But when a post has fewer views than likes, it doesn’t take a genius to figure out that something’s not quite right. Spotting discrepancies like these are some of the perks of getting pitiful traffic to your site, I guess. When you like a post, it means that it resonates with you. How is that possible if you haven’t read it? For the record, I’d rather not have people liking my post if they’d rather not read it. Unfortunately, the person this is meant for won’t be reading this post either.
The biggest test, however, is getting people to engage in a dialogue. I understand the challenges of modern life. We don’t have time to stop and smell the roses let alone comment on every post we read. I don’t comment on every article I read either. But comments do make a lot of difference. Comments aren’t just words. They are pieces of you that are scattered across the blogging universe. With comments, you know the reader’s thoughts. With likes, it’s hard to say.
I searched online to figure out why I couldn’t draw my readers into the conversation. Fellow bloggers were, also, kind enough to offer their words of advice. These are some suggestions I came across. Ask questions at the end of your post. Check. Ask people to comment on your post. Check. Blog on topics that you would like to read. I’ll be honest and say that I can’t write anything else. Visit other blogs, read their posts and comment on their work. I enjoy doing this for my own reasons. Use social media to promote your blog. No can do. Why? Because I avoid social media like the plague. You won’t find me on Facebook, Twitter, Instagram and a million other sites whose names I don’t care to remember.
Maybe, I don’t create good content. That’s fine. I just wish someone would tell me that. I don’t claim to be Shakespeare. I don’t, even, have a degree in English. I started blogging because writing is something I’ve always enjoyed. For a lot of reasons, I didn’t pursue it as a career. But that’s water under the bridge. And I don’t have any regrets. I just thought that if I couldn’t write professionally, at least, I’d do it to make myself happy. It would be an outlet for my thoughts. I would know whether I was good at it. Other bloggers would help me understand what I was doing right and where I was going wrong. It would make me a better writer.
Words of support and encouragement from the blogging community kept me going. But a part of me was frustrated by the lack of success. It dawned on me that I was spending more time on finding out how to get people to read my blog rather than writing.
When did writing become so complicated? Creating content isn’t enough. You, also, have to be a marketing professional and an SEO expert.
You may think that I am complaining without taking steps to fix my problem. You wouldn’t be wrong. But, from where I sit, I don’t see a problem. I see a choice. The choice to not market my blog. This is not to say that those who promote their work are wrong. I don’t envy them. The effort they have put in is remarkable. Their success is hard-earned and well-deserved. In the end, no matter how people get to your blog, they stay there only if they feel like it’s worth it. But, I don’t think it’s for me. This may mean that my blog will take years to generate the kind of following that many other bloggers enjoy. Maybe I won’t get there at all. The feedback I wish for may, also, not come. But that’s okay. For now, I’d rather enjoy the process of writing than worry about how many people read what I have to say.
I apologise for subjecting you to this rant for no fault of your own. But if you started out as a simple writer, like me, and not a marketing genius, I am sure you can identify. If you didn’t like this post, please let me know. But if you enjoyed it, please spare the like button. Instead, leave a comment. It doesn’t matter how long or short. What matters most is that it meant something to you.